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Dear Beej Fam,
6 weeks ago when I shared that we were closing, I didn't know what to expect, yet the last few weeks have been some of the best times I've had building this brand. The love and support that you showed us is something I had never imagined. Every note, every message has been so precious, so thank you for that.
I have often found pauses to be useful- they help you review and reset and come back stronger. We started with the lofty vision of driving climate action through conscious consumption and it's been gratifying to hear that many of you have found value in what we share, and our products have enabled you to make more mindful choices. Along the way we started building a climate awareness community in Reverse the Stripes and I hope you will join us there to keep having these conversations that affect us all.
Our Instagram community will continue to stay active as I figure out what's next. Can't say for sure, if we will be back selling bags, but whatever we do, our mission to drive conscious consumption will be at the heart of it. If you want to reach out to share anything please drop me an email arundhati@studiobeej.com and I'd be very happy to have a chat.
It's been a special 3 years and I am glad I got to build this with you.
With much love,
Arundhati
