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What if we could forget about the outcome for a bit and just enjoy the process. In a world that’s becoming increasingly impatient, we say let’s slow down a little.
Ailyak is a Bulgarian word describing the subtle art of doing everything in a calm and unrushed manner and is the inspiration behind this collection.
Our capsule collection of elevated everyday basics is all about learning to love and live life while being more aware. It’s about enjoying the little moments – that unrushed cup of coffee, that walk by the beach, a lazy afternoon with the book you’ve been waiting to read.
Designed to travel far and wide with you, as you soak in life and live it to the fullest, these are everyday silhouettes that we have reimagined with a conscious lens, because co-existence is the new luxury.