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Thoughts put
into practice

From the moment an idea is scribbled in a notebook to when it’s delivered to your door – we strive to make responsible choices at every step. ‘Is this sustainable?’ and ‘How can we do this better?’ is our yardstick, and guides every decision we make.

Sustainability for us is not a single action but a filter we apply to every decision we make.

Materials that hold our promise

Our material choices are driven by our resolve to be kind to the world we live in and its fast depleting resources. We are always seeking inspiration for materials that lend themselves to great style and mindful living.

MIRUM®

bio-neutral

cruelty free

upcycle

zero-plastic

zero waste

MIRUM® is a revolutionary leather alternative made from all natural ingredients, natural fillers and plant based oils and waxes. It does not contain any plastic or plastic based binders.

A progressive material made from FSC Certified natural rubber, natural colorants such as biomass charcoal, other natural fillers, and plant based oils and waxes. MIRUM® is also entirely plastic-free and cruelty-free, containing no animal products.

The material is degradable and can be recycled directly back into new MIRUM®, cutting scraps, dead stocks, and worn out products can be made new again.

Cork

natural

vegan

eco friendly

carbon neutral

anti-allergen

water resistant

stain and scratch resistant

light weight

If you thought cork was only limited to stoppering your favourite wines, get ready to make a new toast!

Light, elastic, and compressible, cork is an excellent raw material to work with, that lends its abrasion resistance and hypoallergenic properties to materials produced from it. On an average, a cork oak tree can live up to 200 years providing a renewable source of cork bark. Cork oak forests retain up to 14 million tonnes of CO2 every year, and surprisingly when the bark is harvested responsibly, the same trees actually absorb up to five times more CO2, thereby playing a major role in reducing greenhouse gas emissions.

The cork we source is from our partner ‘Portugalia Cork’ who are supported by the World Wildlife Fund and certified by the Forest Stewardship Council (FSC). This certification ensures that the cork is harvested responsibly - only once every nine years, without hurting the trees.

Piñatex

natural

vegan

eco friendly

carbon neutral

water resistant

light weight

Piñatex® is a natural, responsibly sourced, cruelty free, plant-based alternative to leather, made from pineapple leaf fibres that we source from Ananas Anam. Created from a by-product of the agricultural industry, no additional land, water or resources are required to produce the raw material.

Apart from being a certified vegan product, it is also REACH compliant and GOTS certified. This material fits our vision like a glove, and obviously, this glove is sustainable too!

Desserto

plant based

organic

cruelty free

chemical-free

low water usage

partially biodegradable

stain and scratch resistant

Developed with the purpose of creating an alternative to animal leather, Desserto is made from nopal pulp (a cactus). Desserto is a highly sustainable vegan leather complying with the most rigorous quality and environmental standards. It is a cruelty free sustainable alternative, without any toxic chemicals, phthalates and PVC.

Owing to its strong molecular bonding, Desserto offers high resistance to abrasion, rubbing and tearing. Distinguished by its softness while offering excellent performance it is used in a wide variety of applications

The material was first successfully showcased in 2019 in Milan, Italy.

Khesh

zero waste production

upcycled

recycled

eco friendly

carbon neutral

ethical production

While sustainable fashion only seems to have found its relevance in the present age, weavers in India have been carrying on the tradition for many decades. ‘Khesh’ is a traditional form of weaving that finds its roots in the Birbhum district of West Bengal.

Recycling and upcycling, recreating new garments with the old, exists an eclectic handloom textile that is literally recreated by scraps of older sarees. The tearing process is labour intensive and is done by hand largely by the women folk within the weaving community. A single saree yields 80-90 strips . The beauty about Khesh is that no two materials look the same and only once the fabric is woven can it be appreciated in its full beauty.

Khesh is the perfect example of a century old art form finding its relevance in modern day fashion. As traditional weavers pass on their craft generation-after-generation, we embrace sustainable practices that have been with us all along.

Recycled and Upcycled Lining Fabrics

upcycled

recycled

carbon neutral

light weight

The inner linings and fabrics we use are sourced from Khaloom, a group of passionate weavers based out of a weaver’s colony in Bangalore, India. Their fabrics are handwoven using recycled and post-consumer recycled yarn. All fabrics are woven on traditional handlooms that are man-powered and do not require electricity, thereby significantly reducing the carbon footprint required to produce them.

By sourcing from Khaloom who offers their weavers fair wages as well as fixed contracts and benefits such as health insurance and pensions – a rarity in India – we support the preservation of skills that have been passed down by generations.

For our waterproof linings, we use fabrics that have been lovingly recovered from old umbrellas.

Recycled Zippers

recycled

eco friendly

The zippers used in our bags are NATULON® zippers made by the YKK Fastening Products Group.

The nylon used in the zippers is recycled from post-consumer use plastic products, with over 86% percent of the product being recycled. This is achieved using proprietary manufacturing processes that are designed to reduce energy consumption, CO2 emissions, the use of crude oil as well as the production of industrial waste. The zippers we use are also Bluesign® approved, which ensure that resources are used responsibly during the manufacturing process, with minimal impact on humans and the environment.

Zero-Plastic & Zero- Waste Packaging

zero-waste

zero-plastic

repurposable

natural

Every Beej product comes in a reusable jute dust bag placed inside a recyclable corrugated box that’s packed using water activated paper tape. Our brand cards and swing tags are made from recycled paper and we take great care to ensure there is no plastic in our packaging solutions.

Made on

demand

We craft our products on demand so our inventory is minimal, which also means minimal wastage. Yes, the product reaches you a little later, but it’s well worth the wait.

Earth-friendly

alternatives

The materials we work with are made with the highest levels of consciousness. Be it in terms of the use of natural resources, any form of chemicals, colour dyes etc. The boards we use to structure our bags are made of pine cellulose and are bio-degradable. We do not use metal for our logos and have them embroidered instead, another small step towards keeping it sustainable.

Zero-Plastic & Zero- Waste

packaging

For us, how we pack is as important as what we pack. We have a strict plastic-free and zero waste packaging policy. Our products come in a jute dust bag placed inside a repurposable box, which can be used in several ways. Made using seed paper, even our product information card is reusable and we urge you to use it all and throw nothing away.

As is with every young brand, there are certain loose ends we’re constantly trying to tie. You might find some external plastic packaging used by our delivery partners or while buying our products from online stockists. We’re always working with our partners towards minimising that.