OUR WORLD IS CHANGING COLOUR

Perhaps one of the most recognized visualizations of Climate Change today are the climate stripes or the warming stripes. Conceptualised and developed by Professor Ed Hawkins in 2018 at the University of Reading the stripes are a set of simple graphics designed to start conversations around climate change.

No words. No numbers. No graphs. Just a series of vertical-coloured bars, showing the progressive heating of our planet in a single, striking image. Each stripe represents the average temperature for a single year. Shades of blue indicate cooler-than-average years, while red shows years that were hotter than average. The stark band of deep red stripes on the right-hand side of the graphic show the rapid heating of our planet in recent decades.

The message is simple – Our planet and our country is getting warmer and we need to collectively address it with urgency.

NUMBERS THAT TELL A STORY
REVERSING THE STRIPES

The climate crisis has been something we've always felt strongly about and have been looking for ways to create awareness and build this into a larger conversation.

Convinced that this is a message that needs to be amplified, we are looking to lead and drive a movement on making this a cultural conversation. Through this campaign we want to get more people aware and talking about the climate and its impact, and help them identify ways in which we as individuals, citizen groups and communities can do our part to #reversethestripes.

AWARENESS, ACCEPTANCE, ACTION

Awareness, acceptance and action are the three core pillars of this movement.

A research report released by the Yale Program on Climate Change Communication titled “Climate Change in the Indian mind, 2022” reveals that over 54% Indians say they know either “just a little” about global warming or have never heard of it. However when explained briefly what it means over 74% reported that they have felt its impact and 77% feel that this will affect people in India, future generations and members of their own community.

This shows that we still need to do a lot to build awareness and understanding on Climate change and how it’s impacting us all even when we don’t realise it. It affects the food we eat, the air we breathe, our sleep patterns and our mental health.

To change the status quo, we need to accept it first and in order to accept we need to understand. Working with a variety of sustainability experts and champions across various fields our attempt is to de-mystify this global phenomenon, with a special focus on it’s impact in India.

The Clima-Collective – building India’s largest brand led climate awareness movement.

The Clima-collective are a group of home-grown conscious brands that have come together to lend us their voices and communities so we can amplify the message and drive awareness. Using the stripes as their visual inspiration the brands have created a set of limited-edition merchandise. A part of the proceeds from the merchandise sales will be directed to support efforts to mitigate the climate crisis at the grassroot level in India.

Communicating about climate change is difficult and complex. While data has its significance, research has found that communities play a very significant role in climate conversations because there we talk about climate change based on lived experiences and stories. It’s more personal, It’s more relatable and it’s a safe space for us all.

We believe change is possible and that’s the hope and optimism we bring to this community. You can join us by subscribing to to stay updated on upcoming events both online and offline. Do also follow us on our Instagram. If you’d like to join in and contribute in any way drop us a line at reverse@studiobeej.com.